Gefen Marketing
Tag Archives: mobile

Rollin’, Rollin’, Rollin’: Keep That Pre-Roll Rollin’!

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Posted on July 07, 2016 at 15:10 PM

According to Adweek, digital advertising will soon outpace traditional advertising revenue. For all of you business owners, here’s what that means for you – if you aren’t accessing the mobile and web-based market, you’re missing out…big time. With that tidbit of info percolating, add to it the fact that consumers watch over 48 billion online […]

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Building a Mobile-Friendly Site To Survive Mobilegeddon

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Posted on May 13, 2015 at 16:48 PM

Building a site for mobile devices may be one of the first items on your to-do list after having learned about Google’s “Mobilegeddon”, the latest update that penalizes sites that aren’t mobile-friendly or responsive. If your current address is under a rock, you can catch up to the news here. The deadline to make your […]

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Are You Prepared for Mobilegeddon? Google’s Newest Algorithm Change is Here!

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Posted on April 09, 2015 at 14:21 PM

Businesses looking to save a buck by not offering a mobile-friendly, responsive version of their website may end up losing out in the end, according to Google’s newest algorithm change announcement. As of April 21st, Google will significantly increase the importance of mobile-friendly design regarding how they rank websites in search engine results. This has […]

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Five Mistakes You’re Making with Your Brand Videos

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Posted on June 06, 2014 at 15:36 PM

By now you probably understand the importance of implementing video in a comprehensive marketing strategy. If not, read this blog. And this one. Aaaand this one. If you are already using video, make sure you are avoiding these five faux pas about video production and promotion. Not Being Creative Ugh. There’s nothing worse than having […]

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baby boomers and smart phones

The Smartphone BOOM: Why You Should Include Baby Boomers in Your Smartphone Incentives

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Posted on April 17, 2014 at 15:30 PM

Kids these days…always on their cell phones. The stereotype is that teens and young adults (let’s go with 35 years old and under) can expertly walk, text and browse the internet all at the same time on their handy smart phones. It’s safe to say that young Americans have become more dependent and somewhat transfixed […]

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