Rollin’, Rollin’, Rollin’: Keep That Pre-Roll Rollin’!
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Posted on July 07, 2016 at 15:10 PM
According to Adweek, digital advertising will soon outpace traditional advertising revenue. For all of you business owners, here’s what that means for you – if you aren’t accessing the mobile and web-based market, you’re missing out…big time. With that tidbit of info percolating, add to it the fact that consumers watch over 48 billion online […]
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Growing Pains: The Evolution of Instagram and 3 of the Newest Updates
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Posted on May 24, 2016 at 18:20 PM
Instagram is now a mammoth in the realm of social media platforms. With well over 300 million active monthly users, fans of this photo-centric platform have proven their loyalty with over 30 billion photos to date. That’s 5 times more photos than people on the earth, just FYI. Following closely behind Facebook in usage, Instagram […]
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Converging on Conversions: The Best Means to Your End
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Posted on February 22, 2016 at 17:06 PM
Having lots of online marketing irons in the proverbial fire may seem like a great idea; you’re saturating the web with your awesome messaging and content, and you just know the doors of your business will be blown of their hinges with new business streaming in. So when a business doesn’t pick up, you throw […]
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Just Push Play: Why You Need Video In Your Email Newsletters
by admin
Posted on January 04, 2016 at 17:10 PM
Email marketing is a big deal. It’s effective, efficient and affordable. It allows you to reach the masses on a platform we all use (97% of Americans check their email every single day) with only a few mouse clicks. Aside from the obvious faux paus that many email marketers run into, such as poor subject […]
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Take Off Your Invisibility Cloak: Why Your Content Is Going Unnoticed
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Posted on September 24, 2015 at 15:46 PM
The Internet is a hodge-podge of information, a beautifully woven web of viral videos and factual business tidbits, how-to articles and DIY ideas, stunning photography and not-so-hot selfies. With all of this digital buzz, how can your web content stand out? If your blogs, social media and other content are losing traction, there may be […]
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Not All Marketing Agencies Are Created Equal: 5 Signs That Should Have You Running For the Hills
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Posted on July 08, 2015 at 17:15 PM
If you are a business looking to hire an agency to help with your marketing, kudos to you! It means you know when you need help, and you know to trust experts to handle that side of your business. Having said that, it’s a big pond out there, and finding a marketing agency that will […]
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Building a Mobile-Friendly Site To Survive Mobilegeddon
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Posted on May 13, 2015 at 16:48 PM
Building a site for mobile devices may be one of the first items on your to-do list after having learned about Google’s “Mobilegeddon”, the latest update that penalizes sites that aren’t mobile-friendly or responsive. If your current address is under a rock, you can catch up to the news here. The deadline to make your […]
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Are You Prepared for Mobilegeddon? Google’s Newest Algorithm Change is Here!
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Posted on April 09, 2015 at 14:21 PM
Businesses looking to save a buck by not offering a mobile-friendly, responsive version of their website may end up losing out in the end, according to Google’s newest algorithm change announcement. As of April 21st, Google will significantly increase the importance of mobile-friendly design regarding how they rank websites in search engine results. This has […]
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You’re On the Air: Meerkat, Periscope and the Explosion of Social Live Streaming
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Posted on April 07, 2015 at 17:41 PM
These days, there’s very little in the way of personal boundaries when it comes to social media. Moreover, with so many new platforms popping up on a monthly basis, it’s hard to keep up with the new offerings that are actually worth trying as a business. A gaping hole in the fabric of social media […]
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The Award for Most Improved Goes To…Social Media! 3 New Features That Will Make Your Company Look Hip
by admin
Posted on March 30, 2015 at 13:04 PM
Sure, we all have days when we scream at our computers, yelling obscenities at our social media platforms for all of their limitations and drama. No? Maybe that’s just me. Social media trends are constantly changing, sometimes leaving us scratching our heads as to who came up with THAT idea. However, there were some positive […]
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It’s 2015: Do You Know Where Your SEO Is?
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Posted on February 09, 2015 at 17:18 PM
Keeping up with the ever-changing landscape of search engine optimization is like chasing a mythical unicorn; you’re not likely to ever see or catch one. With the updating algorithms that take place every few months, SEO marketers have been scrambling just to maintain best practices. Luckily, there are some consistent rules of thumb that still […]
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It Pays to be Social! No really, Facebook’s Update Makes Businesses Pay to Play
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Posted on December 10, 2014 at 14:55 PM
Over 1 billion people use Facebook every month (1.35 billion, to be exact). Understandably, that’s a lot of stuff clogging up the news feed. A new update, which rolls out mid-January 2015, will filter out unpaid promotional posts that businesses post as regular status updates in user news feeds. With the average person on Facebook […]
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Let Your Geek Flag Fly: 8 Ways Analytics Make Your Job Easier
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Posted on October 02, 2014 at 15:50 PM
Number crunching is about as fun as getting a lobotomy, and just as mind-numbing. That is unless you know and understand just how much you can learn from analyzing your marketing and advertising metrics on a regular and consistent basis. After all, numbers don’t lie, and there are countless ways to use tools like Google […]
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Do It For The Vine! How Big Brands Use the Platform
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Posted on September 10, 2014 at 15:48 PM
Many marketers see the Vine social media platform as a double-edged sword. These six second videos can be wildly entertaining and are highly shared on other platforms, but it’s incredibly challenging for some businesses to find meaningful ways to use them in their branding without looking like they’re trying too hard to be trendy. However, […]
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The Top 5 Most Obvious Ways to Make Money Using Pinterest
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Posted on September 03, 2014 at 15:45 PM
If you’re active on Pinterest, you know it can become a perpetual wormhole. It’s a place you might decide to peruse while your chicken pot pie is cooking in the oven, but suddenly, it’s two hours later and you smell smoke. Pinterest sucks people in, teasing them with tantalizing recipes, photos of outfits they covet, […]
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5 Reasons Why Your Social Media is Bombing and You Don’t Even Know It
by admin
Posted on August 01, 2014 at 15:42 PM
Social media campaigning can sometimes be an elusive concept to execute successfully. Navigating the social media landscape is a system of trial and error, and discovering the sweet spot in your marketing can be like experiencing a unicorn sighting. Instead, you may have settled on a complacent, comfortable campaign because frankly, it’s better than doing […]
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5 Face-Palms: Social Media No’s-No’s Continued
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Posted on July 23, 2014 at 15:41 PM
Last month, we held a short presentation about the do’s and don’ts of social media. Not surprisingly, we’ve come across even more face-palm moments captured on social media for the world to see, including some cross-over into print and other marketing avenues. The results are both mind-boggling and hilarious. Let the fun begin: Don’t Use Unrelated […]
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“Can I Get Your Digits?” 5 Ways Retailers Can Use Text Marketing
by admin
Posted on June 23, 2014 at 15:37 PM
Do you know anyone these days without a cell phone? Yeah, we didn’t think so. Out of those people, how many have texting? Chances are, it’s the vast majority. So why are retailers still not leveraging an instant access to their target audience by literally giving them important info in the palm of their hand? […]
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Five Mistakes You’re Making with Your Brand Videos
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Posted on June 06, 2014 at 15:36 PM
By now you probably understand the importance of implementing video in a comprehensive marketing strategy. If not, read this blog. And this one. Aaaand this one. If you are already using video, make sure you are avoiding these five faux pas about video production and promotion. Not Being Creative Ugh. There’s nothing worse than having […]
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What Twitter and AOL Have in Common: The Evolution of Usage
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Posted on May 14, 2014 at 15:35 PM
In 2006, Twitter entered the social media scene, barely registering a blip on the radar until around 2008. For the next five years, it would revolutionize how we connect with each other, but as of late Twitter has become more of a dinosaur in the shadow of more current platforms. The Atlantic e-zine recently said, […]
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Show, Don’t Tell: 5 Ways Video Can Be Implemented in Your Marketing Strategy
by admin
Posted on May 01, 2014 at 15:34 PM
Let’s say you are selling a chair. This chair is uber cool, with incredible features at a great price point. Your online e-commerce website is optimized for SEO, and you get a decent amount of traffic to your site each month. So why are sales for the chair a tad subpar? If you haven’t included […]
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We Found a Pulse: Email Isn’t Dead So Make Sure Your Strategy Isn’t Either
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Posted on April 28, 2014 at 15:33 PM
With all of the new technology available for marketers today, email marketing is often considered a dead avenue. For those of us around in the 90’s when email was shiny and new, we all knew that it would change the way that businesses conversed with their customers. Today, a lot of companies have abandoned the […]
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Showrooming: How You Can Leverage Price Comparison Shopping For Your Benefit
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Posted on April 24, 2014 at 15:31 PM
Showrooming has become a brick-and-mortar store’s worst nightmare. Or has it? The practice of visiting a store for the purpose of checking out a product before buying it online at a lower price has become very common with shoppers. It’s the new way to shop. Retailers have been trying to figure out a way to […]
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The Smartphone BOOM: Why You Should Include Baby Boomers in Your Smartphone Incentives
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Posted on April 17, 2014 at 15:30 PM
Kids these days…always on their cell phones. The stereotype is that teens and young adults (let’s go with 35 years old and under) can expertly walk, text and browse the internet all at the same time on their handy smart phones. It’s safe to say that young Americans have become more dependent and somewhat transfixed […]
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Videos That Make Us Look Cool
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Posted on April 11, 2014 at 15:29 PM
So we recently came up with two spiffy commercials that we’ve been flashing around town. Meet two of our staff members, Nicole and Becky, who help us get the job done around here. Secondly, get a peek at some of the services we offer and meet Creative Director and President, Ellen Gefen.
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The Type of Online Content You Need to Sell More Stuff
by admin
Posted on April 10, 2014 at 15:29 PM
We’ve all piled up items in our online shopping carts, only to abandon the purchase in response to instant buyer’s remorse, or worse, because the checkout process was simply too daunting of an idea at 11 p.m. (after all, your credit card is in the other room). For any number of reasons, ecommerce websites have […]
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The Social Media Lowdown: How to Differentiate Your Social Media Strategy
by admin
Posted on April 08, 2014 at 15:26 PM
For some, social media is a playground of opportunity. For others, it’s the bane of their existence, where they struggle to understand the platforms, audiences, and the ever-elusive art of the perfect post. Fret not; we have some tips that may help you navigate the waters. Facebook and Google+: ‘The Country Club Luncheon’ (rubbing elbows […]
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The Marketing Scoop: What a Comprehensive Strategy Looks Like
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Posted on April 07, 2014 at 15:25 PM
We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]
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Use Hashtags Sparingly on Facebook: A Single One Will Do and Here’s Why
by admin
Posted on April 06, 2014 at 15:23 PM
Hashtags are stellar ways to quickly distribute information about trending topics. Twitter is a great platform for this, but Instagram sits on the throne and rules the hashtag kingdom. By making pictures easily discoverable, users find new connections with each other in ways that other platforms can only dream of. Instagram is known for its […]
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B2B’s, Don’t “B” Crazy: You Still Need to Engage on Social Media
by admin
Posted on April 03, 2014 at 15:02 PM
You’re a B2B business. Your customers are other businesses, which means you rarely deal with consumers directly. You may be thinking there’s no point in having a presence on social media. After all, you aren’t talking to consumers, so why bother? We’re glad you asked. A study by IDG Research has shown that businesses are […]
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Get Visual With Instagram: Joining the Next IT Crowd
by admin
Posted on April 02, 2014 at 15:00 PM
Before you can create a successful social media campaign to promote your business, you need to know where your customers are perusing online. Facebook may be the most popular social network with over 1 billion users (yes, billion), but it may not be the only place you can use as your brand’s megaphone. A new […]
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Turn Brand Bashing into Brand Boasting: Amazon’s Latest Price Hike and How Social Media Ran Interference
by admin
Posted on April 01, 2014 at 14:59 PM
Social media is not just a great way to attract new customers. These days, if you aren’t connecting through social media, you can bet your bottom dollar that your competition is. The social media universe can be convoluted and incredibly daunting. You imagine your important updates being mixed with Aunt Gertrude’s millionth picture of […]
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