Gefen Marketing
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brand loyal

Surprise! Millennials Are Just as Loyal as Their Parents

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Posted on April 09, 2014 at 15:27 PM

It may come as a surprise to know that a generation known for detachment from institutions and companies, is in fact, just as loyal as older generations when it comes to brands. A group of Millennials, or people born from around 1980 to 2000, recently participated in an Adroit Digital study that gauged their loyalty […]

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