Gefen Marketing
Tag Archives: advertising

Rollin’, Rollin’, Rollin’: Keep That Pre-Roll Rollin’!

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Posted on July 07, 2016 at 15:10 PM

According to Adweek, digital advertising will soon outpace traditional advertising revenue. For all of you business owners, here’s what that means for you – if you aren’t accessing the mobile and web-based market, you’re missing out…big time. With that tidbit of info percolating, add to it the fact that consumers watch over 48 billion online […]

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No More Dust Bunnies: How to Spring Clean Your Marketing Strategy

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Posted on April 05, 2016 at 17:35 PM

Time to do some spring cleaning! Whether it’s sweeping out dust bunnies from under your sofa, or purging your winter wardrobe in favor of summer duds, there’s nothing quite like a fresh outlook. In actuality, you should approach your marketing strategy in the same way. Why continue to implement a plan that is no longer […]

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Just Push Play: Why You Need Video In Your Email Newsletters

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Posted on January 04, 2016 at 17:10 PM

Email marketing is a big deal. It’s effective, efficient and affordable. It allows you to reach the masses on a platform we all use (97% of Americans check their email every single day) with only a few mouse clicks. Aside from the obvious faux paus that many email marketers run into, such as poor subject […]

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How the Web Was Won: Pay-Per-Click 101

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Posted on August 11, 2015 at 13:03 PM

For many businesses, pay-per-click advertising is a staple among the many facets of their comprehensive marketing strategy. For others, however, it is an elusive creature that always slips through the grasp of their understanding, leaving them scratching their heads and wondering exactly what it does and why they need to be doing it. Let’s have […]

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it pays to be social

It Pays to be Social! No really, Facebook’s Update Makes Businesses Pay to Play

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Posted on December 10, 2014 at 14:55 PM

Over 1 billion people use Facebook every month (1.35 billion, to be exact). Understandably, that’s a lot of stuff clogging up the news feed. A new update, which rolls out mid-January 2015, will filter out unpaid promotional posts that businesses post as regular status updates in user news feeds. With the average person on Facebook […]

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